Straight answers about getting your business online
Written for people who have not decided anything yet. No sales pitch, no jargon, and we will tell you when the answer is that you do not need what we sell.
How AI decides which businesses to recommend
People have started asking AI for recommendations instead of searching. If nothing about your business is written down online, you are not in the answer.
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Why a small business needs a website
Not every business needs a website. Most do, for reasons that have nothing to do with looking modern.
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Getting reviews, and handling a bad one
Reviews decide who gets called long before anybody reads your website. Most businesses here have none, and the fix costs nothing but a habit.
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Who owns your domain name
Everything else on a website can be rebuilt in a week. The address cannot. And here it is very often registered in somebody else's name.
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What hosting actually buys you
Hosting is the running cost of a website, and it is where most of the bad surprises come from.
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Choosing a web developer
Most bad website projects here could have been avoided, and the avoiding happens in the first conversation.
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WordPress, Wix or a free builder
There is no single right answer. There is a wrong one for each situation, and price is usually not what decides it.
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What to send your web designer
Websites are rarely late because of the building. They are late because nobody sent the photos.
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Taking payments online
You do not need a payment gateway to sell online in Uganda. You need one when chasing orders by hand starts costing more than the fees.
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Nobody is visiting your website
A quiet website usually has one specific problem, not a general one. These checks find it in an afternoon.
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Why your site is slow
Your visitors are on a phone, on a bundle, on a signal that comes and goes. Every extra second costs you some of them.
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Keeping your site online and safe
Nobody targets a hardware shop in Ndeeba by name. The attacks are automatic, they scan everything, and they find whatever was left unlocked.
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WhatsApp and your website
Your website gets them interested. WhatsApp is where they actually talk to you. Most businesses do the first part and neglect the second.
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Business email on your own domain
A quotation from a Gmail address and the same quotation from your own domain are read differently. That is unfair, and it is how buyers behave.
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Before you pay the final instalment
The last payment is the only leverage you will ever have. Spend an hour before you send it.
Read the guideStill not sure whether this is for you?
That is a fair position, and it is the most common one. Send us a message describing what your business does and who buys from you, and we will give you a straight answer about whether a website would earn its money. If it would not, we will say so.