Website design for furniture makers and interior shops
Furniture is bought on sight and on price. Photograph what you have made and put a figure next to it.
Typical for a furniture and interiors website
From deposit to live, depending on size
We write the pages, you check them
Domain and hosting in your name
Furniture in Uganda is largely bought by walking through Ndeeba or Katwe and pointing at things. That works, but it limits you to whoever drives past. A customer furnishing a new house in Naalya is searching online first, and they will buy from whoever shows them a sofa they like at a price they understand.
We build furniture sites as a catalogue of what you actually make, with photographs, dimensions, materials and prices, plus a custom order route because so much of this trade is made-to-order.
Custom furniture is bought on two facts that most workshops leave vague: how long it will take, and what it is made of. A client who is told four weeks and waits nine will not return regardless of how good the piece is. Publishing realistic lead times by item, and being specific about materials - which hardwood, what kind of board, what foam density, what finish - makes you comparable on quality rather than only on price.
Institutions buy furniture in quantities no walk-in customer ever will. Schools need desks and dormitory beds before a term starts, offices need workstations and chairs, hotels and apartments need whole rooms, hostels need bunks. That work is planned weeks ahead, paid against an invoice or a purchase order, and given to whoever looks able to deliver on a date. Put up a page for bulk and institutional orders: what you can produce in a month, the discount structure for quantity, your delivery radius, whether you assemble on site, and your registered name and TIN for the paperwork. One school order can be worth a season of retail.
The mistake we see most often
The trade's weakness online is photography. A well-made sofa shot against a cluttered workshop wall looks cheap. One clean corner, decent daylight and consistent angles will lift your perceived prices immediately, and it costs nothing.
What a furniture and interior website needs
- A catalogue by category: sofas, beds, dining, office, wardrobes, kitchens
- Prices, dimensions and materials for each piece
- A custom order form with dimensions, materials and reference photos
- Lead times for made-to-order work
- Delivery zones and charges, and whether assembly is included
- Your workshop and finished installations, which prove you can deliver
Included as standard
Every site we build leaves our hands with all of this. None of it is an extra.
Written to be found
Page titles, headings and text built around what your customers actually type into Google.
Fast on slow connections
Compressed images, no page-builder bloat. Pages open in about two seconds instead of eating someone's data.
Yours to edit
A login, a training session and a recording. Change prices and photos yourself, whenever you like.
What it costs
A furniture and interiors website usually lands in the Business package, from UGX 750,000. Half to start, half at launch.
Domain and hosting are separate and paid to the hosting company - roughly UGX 150,000 to 300,000 for the first year, registered in your name.
Questions from furniture and interiors
Everything we make is custom. What do we list?
List your past work as a catalogue with the price each piece was made for, marked as indicative. Customers point at what they like and ask for something similar, which is exactly how the trade already works - you are just moving it online.
Should we sell furniture online with payment?
A deposit online and the balance on delivery is the model that works here. Full prepayment on a large piece makes customers nervous and full credit exposes you. A deposit commits them without either side taking the whole risk.
How do we handle delivery pricing?
Zones with flat fees, and a note that upstairs delivery or difficult access costs more. Furniture delivery disputes almost always come from a third-floor flat with no lift that nobody mentioned when ordering.
How do we handle lead times and material questions?
State both plainly. Give a realistic production time for each type of piece and build in the delays you know occur rather than quoting your best case. If something will take six weeks, say six weeks - clients plan around a date, and one honest longer estimate beats three apologies. On materials, be specific: name the timber, say whether it is solid or veneered board, give foam density for upholstery and say what the finish is and how to care for it. Vague descriptions invite the assumption that you are hiding cheap inputs. Then photograph joints and undersides as well as finished pieces, because that is where buyers who know furniture actually look.
A customer brings a photo from the internet and asks for that exact piece. How do we quote it?
Treat the picture as a starting point and be honest about what it will actually take. Work out the real dimensions rather than guessing from a photograph, tell them the materials you would use and what the imported original probably used, and quote on that basis. Say clearly that a handmade copy will differ in small ways from a studio photograph, and offer a deposit-and-sample route on bigger orders - one chair before six, for example. Show the customer a piece you have made from a similar reference so expectations are set by something real. Most disappointments in custom furniture come from a client picturing the photograph while the workshop is building something else entirely.
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Read moreReady to talk about your furniture and interior website?
One WhatsApp message with what your business does is enough. We reply with what your site needs, what it costs and how long it takes.